With baseline (large formats)
Large formats
Logotype & symbol
The Be-Cloud logo has two elements: the icon and the wordmark. Together they identify the brand instantly, and they should always be used together apart from exceptional cases.
Versions
Prominent baseline (medium formats)
Medium formats
Horizontal lockup
Medium formats, wide spaces
Icon only (small formats)
Small formats, avatars, favicons
These versions keep the logo legible at every size.
The logo on backgrounds
The logo colour adapts to its background. On a light background it appears in a dark tone; on a dark background it switches to a light version. The same rule applies when the logo sits on imagery or photography.
Logo pack
The official pack delivered by the agency, in RGB. Two brands — Be-Cloud Group and Be-Cloud — each in two-colour, monochrome, icon-only and coloured-background versions. Every file comes as SVG (web and vector print), PNG (transparent) and JPEG (white background).
Two-colour
Primary version: icon and wordmark, with or without the baseline.
Monochrome
A single colour, for constrained uses or busy backgrounds.
Clearspace
A clearspace zone protects the logo's legibility and keeps other visual elements away. The width of the letter “e” sets the minimum gap between the icon and the wordmark.
Partner lockups
The logo can appear alongside a partner's. The two are separated by a small cross that acts as both a visual marker and a standard 3x spacer. The partner logo must never exceed the height of ours, minor overhanging details aside. A logo with variable composition, such as OpenAI's, is aligned optically on its wordmark rather than on its icon alone.
Misuse
- 01Do not rotate any element of the logo
- 02Do not distort the logo
- 03Do not apply effects to the logo
- 04Do not change the colour of any logo element
- 05Do not remove any logo element
- 06Do not rescale any individual logo element
