Be-Cloud Group
The group's institutional brand, used for corporate communication and anything concerning the company as a whole.
Brand architecture
One brand, many journeys
Be-Cloud is the reference brand across all our activities. Our communications and experiences are built around what our audiences need, not around how we are organised internally. Each persona gets its own journey, content and resources, while staying inside one coherent, recognisable brand world.
Be-Cloud
The single market-facing brand, used for all audiences, customer journeys and offers. Communication is organised around persona needs and journeys, not around internal structures or business lines.